Why Farm Succession Planning Matters
Only 30% of family farms survive to the second generation — and just 12% make it to the third. The reason? A lack of planning. Heather Venenga has dedicated her career to changing that statistic, one family at a time.
As the founder of CFI — Called For Impact, Heather combines real-world agricultural knowledge with a deep understanding of family dynamics. Her presentations don't just inform — they inspire action and bring families together around a shared vision for the future of their farm.
How Heather Can Help You
Whether you're an event organizer or a farming family, there's a path forward.
Book Heather to Speak
Heather delivers powerful, engaging presentations on farm succession planning for conferences, farm shows, and agricultural organizations. She brings energy, expertise, and actionable takeaways.
Schedule a Consultation
Need personalized guidance? Heather offers one-on-one consultations to help your family identify where you are in the succession process and map out clear next steps.
Books & Courses
Start your succession planning journey at your own pace with Heather's book and online course — practical resources built for real farming families.
What Makes Heather Different
It's not just about the plan — it's about the people behind it.
10+ Years of Experience
Heather has walked alongside hundreds of farming families through the succession planning process with proven frameworks.
Family Harmony First
She understands that succession planning isn't just legal and financial — it's deeply personal. Preserving relationships is always the priority.
Engaging & Actionable
Audiences leave Heather's presentations with clear action steps, not just information. She makes complex topics approachable and motivating.
What People Are Saying
"Heather's presentation was the wake-up call our family needed. We'd been avoiding the conversation for years, and she gave us the tools and courage to finally start planning. Our farm's future feels secure for the first time."
"We booked Heather for our annual ag event and the feedback was incredible. She connects with the audience on a personal level and makes a tough topic feel manageable."
Ready to Take the Next Step?
🎤 Event Organizers: Contact Heather's speaker agent directly for booking inquiries and availability.
Contact Speaker Agent📚 Self-Guided Learning: Get started on your own with Heather's book and online course on farm succession planning.
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