Need an Easy Way to Attract Clients Without Being Salesy?
Start Using Lead Posts
Lead posts are one of the simplest—and most effective—ways to connect with the people you’re meant to serve.
They’re different from lead magnets. A lead magnet is usually a free tool or download. A lead post, on the other hand, is a value-driven social media post that sparks conversation, builds connection, and attracts ideal clients—without ever feeling like a pitch.
And the best part? You might already be reading and responding to lead posts without even realizing it. In my business, one well-crafted lead post can bring in 60–70 new leads in a week. It’s that powerful.
Let’s break it down.
What Is a Lead Post?
A lead post is a simple text-only post (no logos, no links, no graphics) that you share in Facebook groups or on your personal feed to start authentic conversations with your ideal clients.
These posts are designed to:
- Grab attention with curiosity or truth
- Create meaningful dialogue in the comments
- Encourage private messages or connection requests
- Build trust before you ever mention your offer
It’s not about going viral—it’s about getting visible in front of the right people.
What Makes a Great Lead Post?
Here’s the secret: simplicity and strategy. The best lead posts are:
Short and clear – aim for 1–3 lines
Curiosity-driven or problem-focused
No graphics, links, or calls to action—just genuine conversation starters
Ends with a question or prompt to keep the thread going
Short and clear – aim for 1–3 lines
Curiosity-driven or problem-focused
No graphics, links, or calls to action—just genuine conversation starters
Ends with a question or prompt to keep the thread going
Lead Post Examples You Can Use
Here are a few plug-and-play ideas you can post today:
- Did you know there are over 2,985 government grants available for small business owners? Curious?
- Most entrepreneurs delay starting their business for 3 years. Did you delay? Thoughts?
- 60% of people who want to start a business never do. What’s the biggest roadblock?
- 70% of people say their biggest worry is not having enough money in retirement. Does this surprise you?
- Most retirees still have 80% of their savings when they die. Do you plan to spend or save in retirement?
- Women over 50 are the fastest-growing group of entrepreneurs. What’s your theory on why?
Adapt these to fit your niche and audience—and make sure the tone sounds like you.
Pro Tips for Lead Post Success
Want to make your posts even more effective? Try these:
- Reply to every comment with genuine curiosity
- Move to DMs when someone seems aligned—but never pitch in the comments
- Keep a journal of which topics get the most engagement
- Stay authentic. These posts are about connection, not conversion
Final Thoughts: You Are Called for Impact
Lead posts aren’t just marketing—they’re fuel for those of us called to serve through business.
You don’t need fancy tech or funnels to start generating leads.
You need clarity, consistency, and a willingness to show up.
You need clarity, consistency, and a willingness to show up.
Remember:
You are perfectly equipped to connect with the people you’re meant to serve.
You are perfectly equipped to connect with the people you’re meant to serve.
So go post. Ask a question. Spark a conversation.
Your next client might already be watching—just waiting for the right words.
Your next client might already be watching—just waiting for the right words.
0 Comments